Conversion is about changing behavior–either getting someone to convert from browsing to shopping, from shopping to buying, from buying to engaging, or from engaging to promoting. Each step in this series of conversions relies on changing human behavior. Through our research into ‘Motivational Design’–the science behind human motivation and how it can be applied to design–KPMG has developed a framework for designing digital experiences focused on behavior change.
Behavior change is hard, but not impossible. Learn the step-by-step process of designing for behavior change that results in conversions. In this video, Kes Sampanthar shares examples that explore the elements of behavior change so that you can better understand how motivations, habits and needs come together to drive conversions.