Designer and author Jeff Gothelf refers to hybrid designers as “unicorns”–those mythical creatures who not only can do user research, information architecture, and interaction design, but ALSO can make gorgeous interfaces.
The Software is the BrandFor many companies, software has become the primary point of interaction between the brand and customers and employees. In essence, your software is becoming your brand. What does this mean for you?
Take Two Tablets and Call Me in the MorningMobile Strategy does not mean fitting today’s sales paradigm on a tablet–it is NOT about a device. It’s a chance to reinvent the relationship between your brand, your sales reps, and your prescribers.
Conversion - The Change You Can Believe InExplore the elements of behavior change so that you can better understand how motivations, habits and needs come together to drive conversions.