Designer and author Jeff Gothelf refers to hybrid designers as “unicorns”–those mythical creatures who not only can do user research, information architecture, and interaction design, but ALSO can make gorgeous interfaces.
Take Two Tablets and Call Me in the MorningMobile Strategy does not mean fitting today’s sales paradigm on a tablet–it is NOT about a device. It’s a chance to reinvent the relationship between your brand, your sales reps, and your prescribers.
Burn Your Conference Room TableThe biggest disruptive factor in business isn’t digital–it’s people. So why are you creating your most powerful connections to them at a conference room table?
Tangible ImpactHow do you create a relevant and meaningful experience that transcends the digital interface in order to make a real impact on your business?