Motivational Design is a framework that combines behavioral economics, sociology, evolutionary psychology, game theory, neuroscience and persuasion into a number of motivational patterns.
Healthcare We Have A ProblemThe phone in your pocket is more powerful than the computers on the Apollo space capsule. Why aren’t we leveraging that technology in healthcare?
Digitizing the Kitchen TableThe in-home sale of products like HVAC units, home windows, siding, or gutters is a unique animal with many nuances and possible pitfalls.
Put the You Back IN UserFor decades IT Departments have fallen victim to a flawed construct that when a user needs something and you build it, they will use it and they will like it.