Motivational Design is a framework that combines behavioral economics, sociology, evolutionary psychology, game theory, neuroscience and persuasion into a number of motivational patterns.
Take Two Tablets and Call Me in the MorningMobile Strategy does not mean fitting today’s sales paradigm on a tablet–it is NOT about a device. It’s a chance to reinvent the relationship between your brand, your sales reps, and your prescribers.
Learning Visual Design To Become A Better UnicornDesigner and author Jeff Gothelf refers to hybrid designers as “unicorns”–those mythical creatures who not only can do user research, information architecture, and interaction design, but ALSO can make gorgeous interfaces.
Mobile Misconceptions DebunkedMobile puts your brand in a customer’s back pocket, but don’t be fooled–there’s much more to actually going mobile.