Mobile Strategy does not mean fitting today’s sales paradigm on a tablet–it is NOT about a device. It’s a chance to reinvent the relationship between your brand, your sales reps, and your prescribers.
Digitizing the Kitchen TableThe in-home sale of products like HVAC units, home windows, siding, or gutters is a unique animal with many nuances and possible pitfalls.
The Echo ChamberYou’re deaf to the true voice of your customers and employees and that’s causing programs to fail in the most critial moments of a customer experience. How can you make sure you are hearing clearly?
Learning Visual Design To Become A Better UnicornDesigner and author Jeff Gothelf refers to hybrid designers as “unicorns”–those mythical creatures who not only can do user research, information architecture, and interaction design, but ALSO can make gorgeous interfaces.