- What business challenges are you facing?
- Are there unknown drivers fueling the problem?
- How do we know we are solving the “right” problem?
Exceptional strategy begins with creative problem solvers skilled in a wide variety of disciplines. Disciplines that center around human-centered design, technology, innovation, and business. Disciplines that come to life with tools like expert interviews, persona development, empathy mapping, 3D journey mapping, and Motivational Design (click here to see a PDF explaining Motivational Design) just to name a few.
During the Strategy phase, we do more than simply research; we do what it takes to experience your situation firsthand. We get into the trenches with your people to understand their perspective, in their own words and we see how they work with our own eyes. We shake hands and get to know automotive technicians, watch how firefighters interact during emergencies, and crawl around in attics with HVAC dealers to truly understand the needs of people in the field. We observe, analyze, and synthesize every aspect–of your business, your people, your customers, and your technology.
We apply what we learn in this Strategy phase to develop a clear set of user insights, user goals, and business requirements. These outputs directly impact both design and technology decisions. Have you already done the research before talking to us? Many of our customers have and that works for us too. We’ll quickly review and validate the research so we can move to designing an incredible experience.
Where there are questions, we work to find answers. Together, with you, we will gain insights and transform them into ideas that provide true business value.