Motivating Users

You had an incredible idea. You built incredible software. It got everyone excited... at first. But sales dropped off, word isn't spreading like you hoped it would. What if you could make users not only love your great idea, but desperately want to use your software every day, to tell their friends, to make your great idea a market leader? Motivational Design will make your users want to use your software, keep using it, tell everyone, and push to take over a market.

Cynergy conceives, designs and develops software that drives business success. We know that compelling user experiences drive user adoption and user adoption is required to achieve benefits like increased revenue, lowered costs, shorter time-to-market and higher user satisfaction.

Driving user adoption is easier said than done. That's where Motivational Design comes in. Cynergy's Motivational Design takes usability to the next level. Where usability answers the questions, "How, What, When and Where," Motivational Design answers the question of "Why?"

Easy To Use is a Start...

Easy to use is essential, but not enough.

All too often, software designers and developers believe that ease of use is the Holy Grail. But fewer clicks doesn't cut it. Imagine playing a golf course where, at every hole, the ball starts inches from the cup. That's certainly easy to use, but the golf course wouldn't be in business very long. If it's just easy, adoption suffers.

Motivational Design is about motivating users to want to use the software. Through our proprietary methodology, we uniquely capture user data that enables us to create applications that resonate with users. We get to the heart of what matters to users and expertly design and build engaging software that drives user adoption. Adoption increases, goals are achieved and benefits realized.

How We Do It

At the heart of Motivational Design is our User Adoption Framework. It starts with making users aware of the software, then engaging those users. Once engaged, your users become immersed in the experience, leading them to promote the software among coworkers, friends or the community at large.

Motivational Design draws from proven core motivational concepts used in social media, game design and behavioral economics (understanding the decision behavior of consumers). Based on these concepts, we have developed a comprehensive library of design patterns specifically purposed to promote user adoption. Based on what we discern about your users, we apply the appropriate patterns to drive adoption of your enterprise- or consumer-focused application.

Let’s Talk.